TikTok Coins are an in-app currency used on the popular video-sharing platform, TikTok. They serve as a virtual reward system that allows users to: Send virtual gifts: Users can purchase coins and use them to send virtual gifts to their favorite creators during live broadcasts or in response to videos. Support creators: By sending gifts, users show their appreciation for the content creators and contribute to their earnings. Boost visibility: Creators can use the coins they receive to promote their videos and reach a wider audience.